If you think it’s hard to succeed on Skillshare, think again. Everybody can be a successful teacher, all you need is a focus and the knowledge about how Skillshare works behind the scene. This is exactly what I will give you in this article.
Take a look at the image below:
This is the Technology section of trending classes. As of today, my two classes are on the very top.
Does it mean that I am the expert in this field? No.
Does it mean that these classes are the best? Probably not.
In this article, I will explain how Skillshare’s rating system works, so you can end up at the top like me.
Why would you want that? This way your classes will be exposed to all potential students interested in that specific field.
The biggest mistake beginners make when they start teaching is perfectionism.
Skillshare is best for short classes.
They want their class to be perfect, they want to cover every aspect of the topic they teach, they are spending hours on research, hours on production, hours on post-production. The result is 5+ hours long opus nobody will probably take, and definitely, nobody will ever finish.
Skillshare is simply a bad platform for this type of teaching. If you want to publish hours long classes, head to Udemy.com. It’s a different world and another topic for a different article.
Skillshare is best for short classes, that can be consumed in bites. Don’t bother creating anything longer than 20 minutes. If you can’t squeeze the skill you want to teach into 20 minutes, chop it into separate chapters and publish each chapter as an individual class.
This is how I teach my two best selling classes on Skillshare. First one consists of 15 chapters, the second one has 20 chapters.
It’s 35 classes instead of just 2! Does it click now? You are hurting your business if you publish huge content in a single class on Skillshare.
Skillshare is a subscription based platform. You can’t set the price for your class like you do on Udemy or Teachable. You make it either free or premium. That’s all. The power and the profit lie in the system and the rules. Get to know the rules and you will succeed.
Journey to the top
When you sign up with Skillshare, you have 0 followers, 0 classes and you are just a regular teacher.
The first target is to get 25 students to your class, it doesn’t matter if they’re free or premium members. Once you achieve this, you will automatically join Skillshare Partner Program, that means:
- royalty payments
- classes published on trending page
- payments for premium referrals
Let’s take a look at each of these in detail now:
As I already mentioned above, Skillshare’s revenue comes from Premium members payments. Premium membership is $12 per month or $96 per year (there’s a discount for students paying for the whole year upfront). Each and every month Skillshare takes the revenue, keeps 50% for further investment and share 50% with teachers. This breaks down to $1-2 dollars per each premium enrollment for that month.
This breaks down to $1-2 dollars per each premium enrollment for that month.
Get 25 students as soon as possible.
What does it mean? Let’s take a look at this example:
Let’s say you have a class. In order to get the first 25 students, you will issue a free coupon and post it on your social networks. If you don’t know how to establish your online presence properly, take a look at this article: How to establish the online presence
You don’t get royalty payments for free enrollments, but it’s a good idea to get the first 25 students as fast as possible because Skillshare prefers a new content and will give your class some heads up for the first 14 days of its existence.
That’s why you can find a lot of Skillshare coupon groups on Facebook. I have created two myself. Take a look and join me there, so you can get yours 25 students and help other beginning teachers as well:
Once you have your 25 students in your first class, you will become Skillshare Partner and you will find this in your account payments section:
From this point, you will get a $1-2 royalty payment for every premium user, who will enroll in your class!
Now you can see why I wrote above, that having 2 classes instead of 35 chapter based classes is hurting your revenue.
If you have two 5 hours long classes and 10 premium users enroll them, you will get $20 on royalty payments.
If you have two 5 hours long classes and you divide them into chapters, you will have in fact (as in my case) 35 classes. Skillshare doesn’t care if you have chapter based classes, but they will pay you the same way. That means that chopping classes into chapters will get you $350 on royalty payments!
Create chapter-based classes.
That means that chopping classes into chapters will get you $350 on royalty payments!
Another important aspect of chapter based classes is the fact, that people love series. It’s more probable that student who enrolled your chapter 1 will enroll chapter 2 and 3 as well, than that he will enroll another class of yours with a totally different topic.
Take a look at this screenshot:
Now let’s see how this works. A student who will enroll this class would very probably look for chapter 1, so he will go to my profile and there he will see all 15 chapters of this class, if he enrolls them all, I will get $15 for this single student, provided he is a premium member.
A trending page is a magic place. People usually end up here, so if you manage to get your classes to the top rows of this page, you get basically free advertisement for your classes.
How does this work?
Skillshare rates your class based on 5 aspects:
- how many free students enrolled
- how many premium students enrolled
- how many positive reviews you get
- how many negative reviews you get
- how many projects students created in your class
For every free student enrolled in your class, you get 1 point.
For every premium student enrolled in your class, you get 2 points.
For every positive review, you get 10 points.
For every negative review, you will lose 10 points.
For every project in your class, you get 10 points.
As of today (24.08.2016) the above is no longer in effect.
Skillshare has changed the trending rules. You no longer get review points from the students who didn’t complete the class. This probably applies to submitted projects too.
Get positive reviews and projects.
Let’s take a look at an example. Let’s say you have a class with 50 students. First 25 students are free, next 25 students are premium. 2 students posted their own projects, you have 10 positive and one negative review. Let’s put it all together.
25 free students = 25 points
25 premium students = 50 points
2 projects = 20 points
10 positive reviews = 100 points
1 negative review = – 10 points
So your class will have 25+50+20+100-10 points, which is 185 points. Where it shows on the trending page depends on how other classes are rated. If they all have fewer points than 185, your class will be at the first place!
Skillshare has a very generous referral program. It’s probably one of the best I’ve seen so far. You get $10 for every new student who will sign up to Skillshare with your referral link. In order to get the link, you need to be a Skillshare Partner. Only then you can add your PayPal account in your settings where Skillshare will send you money on the 16th of each month.
Getting your referral link is very easy. Click on whatever class you teach. Your premium referral link is waiting in the left pane.
Take a look at the image below:
Now all you need to do is to post this link on your Facebook profile, Facebook page, Twitter, or Blog and write some information.
Facebook will automatically generate a nice link with the image of your class for you, so it will look like this:
When you click on the link, you will be redirected to Skillshare, where you will find the offer to enroll for 3 months for just $0.99 and get all premium classes. This is a great deal because Skillshare has currently more than 7.000 classes!
Skillshare offers one of the best referral program.
Use this line when you promote your classes. Tell your potential students, that they will get not only this specific class of yours but for $0.99, they will get all your classes and on top of that, they will get ALL Skillshare classes too. This should be enough for them to subscribe.
The sweet part of all of this is, that Skillshare will pay you those $10 for premium enrollment even if your referral will cancel membership after those 3 months!
Recently I posted Mastering Skillshare series on Skillshare. I am explaining there in 3 chapters how to gain financial freedom by teaching online. If you’re a Skillshare student and want to take the next step, enroll in these classes and learn how to make a serious regular income!
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Disclosure of Material Connection
Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”