How to Promote Your Blog in 2022 (New Strategies & Tips)

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You can do everything right, buy a great domain name, choose the best web hosting, use a fast and SEO-ready theme.

When you start a blog, these are all very important aspects of your future success.

But it’s all for nothing if you fail to get your content in front of your readers.

The harsh truth is that it’s not even enough to have a useful content that’s the best in your niche.

Without readers coming to your blog regularly, you cannot monetize your content and build a real business around it.

That’s why in this post, I will show you proven tips and strategies to promote your blog and get hundreds (if not thousands) readers each month.

If you’re just starting and don’t have your blog yet, stop right here and read How to Start a Blog where I explain exactly what to do to get you up and running. Don’t worry, this article will wait here for you 🙂

15 Proven Ways to Promote Your Blog in 2022

  1. Update Old Content
  2. Research Your Competition
  3. Collaborate with Other Bloggers
  4. Repurpose Your Content
  5. Reply to Comments
  6. Create Visuals
  7. Write Listicles
  8. Use Tweetable Quotes
  9. Optimize SEO for Google Rankings
  10. Grow Your Online Presence
  11. Connect with Influencers
  12. Use Existing Content
  13. Make Your Posts Easily Shareable
  14. Start Guest Posting
  15. Comment on Other Blogs

1. Update Old Content

Update Old Content

I know how it feels. It’s very exciting to start a new post with the goal to make it even better and more helpful than the last one.

But, there’s a lot of hidden gems in the content you’ve already written and published.

Unfortunately, most of your content lose relevancy over time. Only truly evergreen content can stay useful even after many months or years.

Instead of churning out new content, consider looking back and updating the old one.

Do you have a list of the fastest WordPress themes you published few years ago? Why don’t you update it so it’s relevant this year?

Brian from Backlinko did the same thing for every single post on his site and it helped boost his overall traffic by 25.71%.

Source: Backlinko.com

To do this the right way, you need to think ahead and name your posts correctly.

Permalinks

It’s especially important to omit any kind of dates from the permalink.

Without dates (and numbers) in permalink, you can later update your post and add new content.

As you can see above, my post about 10 best web hosting affiliate programs for 2022 is accessible via best-web-hosting-affiliate-programs permalink.

This means that I can add new programs later and update the post for 2024 with 15 programs while still using the same permalink.

If I put the year and the number of programs in the permalink, I could not use it later as it would look strange.

Last updated on

Similarly, don’t use the publishing date in your list of posts. Use last updated on instead.

If you publish the post in 2015, but heavily update and expand the content in 2022, there’s no use for your readers to know when it was originally published.

People care about fresh content and they might not even read your post if all you show is that the post was originally published 5 years ago.

When you use last updated on instead, you will clearly communicate, that this content is fresh, helpful and relevant.

Cover (featured) images

Finally, this applies to cover images as well. I like to craft my own cover images but never add numbers or years.

You can always update your cover images while updating the content, but that’s too much hassle.

It’s easier to design the cover images so it can stay relevant infinitely.

2. Research Your Competition

Research Your Competition

Did you ever wonder how others run their blogs? Well, you should definitely check out their work to find out what is working for them.

There’s a big chance that the similar approach will work for you as well.

Get inspiration

It goes without saying that you should always consider only blogs in your niche and research how they are positioned.

Focus on these aspects of other top blogs:

  • What is their main topic?
  • What kind of articles are published?
  • What kind of content format they are using?

You want to please Google and your readers. To make your readers happy, you need to deliver top quality content. And to make Google happy, you need to do the same.

Improve existing content

The easiest way is to write about something nobody is writing about yet.

If this sounds impossible, consider how to write about the same topic differently:

  • from a different angle
  • with more links to relevant research
  • with better images and infographics
  • with more actionable information
  • with detailed video tutorial

Try to write a post that’s far better than what your competition offers and Google will surely take notice.

There are surely thousands of articles about starting a new blog.

When I started to write my own, I wanted it to be more helpful than what’s already available.

I saw how some bloggers neglect important aspects and I focused specifically on these areas to deliver far better quality.

I also crafted my own images (along with my avatar and SPS logo) to make the post more skimmable.

I make my own graphics specifically for this blog.

Finally, I added some infographics that can be easily shared on Pinterest and other social media.

And I made sure that it’s actually helpful and add real value so people are compelled to share it with others.

This way, your content will start ranking better on SERP and you’ll get more organic traffic.

Always make sure that your content is helpful and offers information that readers can readily apply to solve their pain points.

Helpful content is shared more frequently as people want to help others.

This will help you get your posts in front of new audience who might be compelled to share it on social media platforms.

3. Collaborate with Other Bloggers

Collaborate with Other Bloggers

You don’t have to be alone and fight with your competitors for audience. Google will rank you better if you have plenty of links in your content.

But don’t do this the wrong way. You should always link to other pages if it makes sense and bring your readers additional quality information.

If you know somebody who is an expert in the field you write about, just link to her post for more detailed information.

You can also ask her to help you with your article, and you can help her with theirs.

Collaboration is a great way to establish and nurture long-term relationships with other bloggers.

Don’t worry, the market is huge so all of you can benefit from working together and bring more audience to your blogs.

4. Repurpose Your Content

The best part about digital content is that it has a great potential and can be easily modified and quickly repurposed.

Take your posts and try to reimagine them into a different form of content.

Or you can take your other content and rewrite it to make a nice post.

Take my article about the most profitable side gigs as an example. You probably didn’t know that it originally started as a script for this YouTube video:

The Most Profitable Side Gigs in 2021 (A Definite List of Side Hustle Ideas to Make Money)

After I recorded and published this video, I realized that it would make for a nice article.

So, I just took the script and made it into a full-blown post with links and images.

Another example is my book Frontend from Scratch. This is actually the first part of my 13-hours long online course about web development.

Frontend from Scratch is available on Amazon

You can also turn your post into:

  • infographic
  • e-book
  • email newsletter
  • YouTube video
  • podcast
  • Slideshare presentation

I took one of my older articles and made it into a short email-based series.

It’s proven that repurposed content can increase both your traffic and engagement rate.

5. Reply to Comments

If you allow comments on your posts, you should take time and reply to every single one of them.

It shows that you care about your readers and their opinion.

Remember that they took the time to leave the comment in the first place, so you should at least simply thank them.

I don’t have comments available on this website because it is currently delivered as a static website.

I tested different solutions but they all slowed down the web considerably, so I have finally decided to go without comments.

If you don’t have time to reply to comments, simply turn them off, otherwise it’s very rude to ignore your readers.

6. Create Visuals

Brian from Backlinko recommends to include 2-3 visuals, charts or infographics in every post you publish.

Some people might even use your visuals in their own content. That’s fine, just make sure that the visual itself can lead back to you.

Take a look at this amazing visual of a page that’s optimized for voice search SEO. Brian made sure that it contains the name of his blog at the bottom.

Anytime somebody else uses this visual, readers know who is the author.

And you should always mention the source of the visual right underneath it.

7. Write Listicles

Listicles or list posts are the most popular type of content and BuzzSumo found that listicles are shared more frequently than any other post format:

Source: BuzzSumo

That’s why I recently started to double down on listicles as well.

Listicles

8. Use Tweetable Quotes

A tweetable quote like this one is an easy way to get more people to share your content. Click To Tweet

First, you need to find something worth sharing. It should be a short and interesting sentence that will fit inside the character limit of Twitter.

Next, you will need Better Click To Tweet plugin for your WordPress.

This one is free, so you don’t have to pay for services like ClickToTweet.com.

The rest is very simple. Once somebody clicks on your Tweetable Quotes, they will get a new tweet with your quote ready to be tweeted.

Better Click to Tweet for WordPress

You can add the link to the post below along with your Twitter handle as well.

And if your featured image is in the right format, the tweet gets a visual snippet too.

Pre-written tweet

9. Optimize SEO for Google Rankings

Optimize SEO for Google Rankings

If you want organic traffic, your blog needs to be SEO-ready.

This means that you need to focus primarily on two main areas:

  • keyword research
  • on-page SEO

Clever Keyword Strategy

Don’t try target the most popular search terms right away.

Especially when you’re just starting a blog, it will be very difficult to compete with established websites on these terms.

Try to find keywords that have:

  • medium click rate
  • medium volume
  • low difficulty

These days, it’s extremely difficult to rank for a single keyword and that’s why you should always target long tail keywords.

This strategy will help you narrow your focus which in turn will make it more likely that your content rank quickly.

On-Page SEO

On-page optimization is a range of best practices that will help you optimize your page title, meta description, links, images and content.

These techniques will help search engines better understand what your post is about.

Here‘s my comprehensive tutorial on this topic.

10. Grow Your Online Presence

You don’t need to be on every single social network, but you should consider at least one or two.

Why? Because there’s a lot of traffic you can tap into.

How to Promote Your Blog on Facebook

When it comes to Facebook, you can definitely pay for promotion, but I suggest you start with your own group where you start building community of like-minded people.

It’s important that you post new content regularly and guide the discussion.

That’s why I created the Smart Profit School Group with hundreds of members.

Smart Profit School Group on Facebook

If you don’t want to start your own group, you’re welcome to join us.

Another option is dedicated Facebook page where you can post unique information or just leave links to content published on your blog.

Smart Profit School Page on Facebook

Always remember that blog is your top priority. Social networks should only help you promote your blog, they should never replace it.

If you absolutely don’t want to create any group or business page, you can still utilize Facebook to promote your blog.

Just join groups in your niche and respond to comments.

Before you attempt to promote your blog, interact with other people and post helpful content.

Also make sure that it’s not against the rules of the group to directly promote your blog.

How to Promote Your Blog on Medium

Medium is a well-established publishing platform with lots of traffic.

It enjoys nearly 100 million readers each month.

That’s a lot of eyeballs and potential readers for you content.

Medium is free to join and you can even earn money by publishing your content.

It’s perfectly fine to place a link to your blog within the post you publish on Medium and you can even link back to the original content.

You can even create different publications that focus on specific niche or topics.

Medium allows you to automatically import your blog posts including images.

And, at the bottom, you’ll have a link to your original content so people can check your other work.

11. Connect with Influencers

Connect with Influencers

No, I don’t mean to pay Instagram girls to publish a photo with your blog on their smartphone.

I mean to connect with people in your niche that will help you gain exposure for your blog.

Here are some tips from Ryan Robinson you should consider:

  • Get interviewed on podcasts: pitch yourself and provide something worthwhile to become a guest on other people’s podcast
  • Host other people from your niche: invite others to guest post on your blog or to get interviewed on your podcast
  • Co-host webinars: bring combined audiences of like-minded bloggers together and answer questions of your readers
  • Join online communities: participate in niche groups, meet fellow bloggers, learn from others and find potential business partners
  • Ask mentioned brands to share your article: have outbound links in your post and reach out to the people you mentioned to share your post with their followers

12. Use Existing Content

This means that you should use internal links to direct your readers to other posts on your own website.

You probably noticed that I frequently use this snippet to direct my readers to my cornerstone article about starting a new blog:

If you’re just starting and don’t have your blog yet, stop right here and read How to Start a Blog where I explain exactly what to do to get you up and running. Don’t worry, this article will wait here for you 🙂

I place this snippet at the beginning of each article (even this one) where it’s relevant for readers who are considering starting their own blog.

Your long-term goal should be to create a hub of related content made up of interconnected posts that support each other.

In the very first sentence of this post, I included three links to my other content.

13. Make Your Posts Easily Shareable

A great headline will compel the reader to share it, but you want to make it as frictionless for him as possible.

Remember that most people access online content with mobile devices these days.

If you want your reader to share your post, just ask him.

You can do it directly with a “Please, if you like this post, share it with others” kind of request, but I suggest you make it more subtle and automatic.

That’s why I use the row with most popular social networks at the top and the bottom of each post.

With WordPress and Blocksy theme, this is very easy to set up once and forget about it.

14. Start Guest Posting

Everybody suggests that you should post as a guest on other blogs.

In theory, it sounds like a great way to grow your blog, but it’s actually extremely hard to get readers from that other blog to your web.

Brian from Backlinko says that the average guest post brings in only 50 visitors.

Source: Backlinko.com

That’s why he recommends to offer people something that motivates them to visit your website instead of placing just a link at the bottom of your post.

You can apply the same strategy with Medium, Quora and other publishing platforms.

Make sure you offer something so people will be compelled to visit your blog.

15. Comment on Other Blogs

Surely you watch closely your competitors. You should know what they’re up to and how they improve their blogs.

But most importantly, you can take advantage of their traffic by leaving quality and helpful comments below their posts.

When you leave a comment, make sure you are recognizable by your name, photo and most importantly your website.

Here’s what to do to make the most out of your comments:

  • Have your best photo on Gravatar: This service is used by default as a part of WordPress commenting system and your photo will be displayed next to your comment.
  • Use your website as your display name: Gravatar combines your image with public profile and you can choose whatever display name you want. Take advantage of this and put there your blog’s name or URL.
  • Always fill out your website: Whenever you see a form where you can fill out your website, make sure you don’t forget it. Some bloggers don’t have this field available, but if they do, take advantage of it.

Before posting comment on Ryan’s blog, I made sure to fill out my website:

And when somebody clicks on my name, he will be redirected to my website:

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Jan Zavrel
Jan Zavrel is an author, teacher, online entrepreneur and Evernote Certified Consultant who runs multiple projects focused on productivity, fitness, web development and passive income. He is also active as an instructor on Udemy and Skillshare. His books are available via Amazon.