Do you know why 99% of new bloggers quit within a few months of starting their blog? It’s because they don’t know how to choose a profitable niche.
They often select a niche that is either too broad or simply not suitable. If you want to avoid this fate, pay close attention to the following lines.
In order to set up your blog for long-term success, it is crucial to learn how to find a blog niche that not only aligns with your interests and expertise, but also has the potential to generate profits.
This ultimate guide will provide you with my research-based approach for finding a blog niche, complete with over 70 blog niche ideas and examples to draw inspiration from.
How to Find a Profitable Blog Niche (70+ Blog Niche Ideas) in 2023
- What is a blog niche
- 70+ profitable blog niche ideas
- Questions to answer when finding a blog niche
- How to brainstorm ideas for profitable blog niche
- How broad should be your blog niche
- How to validate your blog niche idea
- What makes for a successful blog niche
Disclosure: Please note that some of the links in this post are affiliate links for products I use and love. This means if you click on such a link and take action (like subscribe, or make a purchase), I may receive some coffee money at no extra cost to you. This helps me create more content free of charge for you. And, as an Amazon Associate, I earn from qualifying purchases. Thanks for your support!
What is a Blog Niche
A blog niche refers to a specific topic or area of interest that a blog focuses on. It’s a specialized area that a blogger chooses to write about consistently, with the intention of attracting and engaging a particular audience.
Some examples of popular blog niches include food and recipes, travel, personal finance, technology, health and wellness, and fashion, among others.
By selecting a niche, bloggers can establish themselves as experts in a particular subject, build a loyal readership, and create a distinct brand identity for their blog.
70+ Profitable Blog Niche Ideas with Demand Potential in 2023
Choosing a blog niche can be a challenging task, as I have experienced firsthand. I often receive inquiries from my readers seeking guidance on which niche to select based on their skills, interests, and experience.
To assist in stimulating your creativity, I have compiled a list of tried-and-true blog niche ideas that already have established demand.
Here are 70 profitable blog niche ideas that you can use immediately:
- Personal development and self-improvement
- Fitness and exercise
- Beauty and skincare
- Home decor and interior design
- Parenting and family life
- Education and learning
- Fashion and style
- Food and recipes
- Travel and tourism
- Technology and gadgets
- Finance and investing
- Marketing and branding
- Entrepreneurship and small business
- Photography and videography
- Gaming and esports
- Music and entertainment
- Social media and online marketing
- Relationships and dating
- Personal finance and money management
- Health and wellness
- Environmentalism and sustainability
- Mental health and therapy
- Creativity and writing
- Literature and book reviews
- DIY and crafting
- Meditation and spirituality
- Cars and automotive industry
- Education and tutoring
- Career development and job search
- History and culture
- Politics and social issues
- Science and technology
- Nature and wildlife
- Sports and athletics
- Religion and faith
- Gardening and horticulture
- Digital art and design
- Personal branding and self-promotion
- Languages and linguistics
- Home organization and decluttering
- Comedy and humor
- Law and legal issues
- Humanitarianism and social justice
- Personal growth and self-awareness
- Travel hacking and budget travel
- Home automation and smart homes
- Food and restaurant reviews
- Personal safety and self-defense
- Cultural events and festivals
- Freelancing and remote work
- Interior decorating and home staging
- Animal care and pet ownership
- Health and nutrition coaching
- Social media influencers and influencer marketing
- Makeup and beauty tutorials
- Art and art history
- Veganism and plant-based diets
- Cryptocurrency and blockchain technology
- Home repairs and renovations
- Virtual reality and augmented reality
- Sustainable living and zero waste lifestyle
- Community development and activism
- Personal productivity and time management
- Cultural exchange and language learning
- Cooking and meal planning
- Law enforcement and public safety
- Personal injury and accident law
- Mental health and wellness coaching
- Personal shopping and styling services
- Green energy and renewable resources.
It’s important to remember that one way to determine whether a particular blog topic would make a good niche to blog about is to consider whether there is a significant number of people who share your interest in it.
If there is already a large audience seeking information about a particular subject matter, then you may have found a potentially successful blog niche.
In the remainder of this guide, we will explore the process of researching and validating your blog niche to ensure that you are headed in the right direction.
When you’re prepared to put your blog niche to the test and begin building your blog, I recommend checking out my ultimate guide to starting a blog.
Let’s now delve into my guide on how to find a profitable blog niche.
Questions to Answer When Finding a Blog Niche
Before we discuss anything specific, it’s crucial to take a moment to answer these questions to fully evaluate the potential of your blog niche.
If you answer “no” to any of the questions below, you might consider finding a different blog niche to write about.
Question #1: How Much Competition Is There for Your Blog Niche?
Contrary to popular belief, a good niche should have substantial competition, as the absence of it could indicate that it is not a viable option for a blog.
Other bloggers are not only competitors but also potential collaborators, as you can guest post on established blogs and invite prominent individuals in your niche to participate in webinars, enabling you to expand your combined audiences.
However, if there is excessive competition, it is crucial to differentiate your blog from the others by identifying an angle or audience that is not as extensively targeted.
Here are some strategies you can use to differentiate your blog from competitors:
- Develop a unique voice: Your blog’s voice is the tone and personality of your writing. A distinctive voice can help your blog stand out from the crowd and make your content more memorable.
- Focus on a niche within a niche: If you choose a broad topic, there will be many blogs covering the same ground. Instead, narrow your focus to a niche within your niche. This will make your content more specific and targeted, which can help it stand out.
- Offer something different: If you can offer something that other blogs in your niche don’t, it will help you stand out. This could be a unique perspective, a fresh angle, or exclusive data or insights.
- Create original content: Don’t just repeat what other blogs in your niche are saying. Instead, create original content that provides value to your readers. This could be in the form of in-depth articles, infographics, or videos.
- Use a unique design: A visually striking blog design can help your blog stand out. Choose a unique color scheme, font, and layout that aligns with your blog’s brand and values.
- Engage with your audience: Building a relationship with your readers can help you stand out from competitors. Respond to comments and questions, ask for feedback, and create opportunities for your readers to engage with you.
Differentiation is not just about standing out for the sake of it. It’s about offering something of value that meets the needs of your target audience.
Focus on creating high-quality, unique content that provides value to your readers, and your blog will stand out from the competition.
Question #2: How Many People Are Looking for Answers in Your Blog Niche?
If you haven’t already identified suitable keywords, it’s crucial to learn how to conduct keyword research.
What is a keyword?
Keyword is a specific term or phrase that defines the content of a blog post and is used to optimize that post for search engines. Keywords help search engines understand the topic of the blog post and rank it appropriately in search results. Choosing the right keywords can help attract the right audience to a blog and increase its visibility and traffic.
Use any of the popular SEO services like Semrush or Ahrefs to check the monthly search volume for the keywords related to your blog niche but also to get suggestions for other popular terms related to your niche.
Ensure that you target your own country and any other significant countries that are relevant. For example, if you are based in Australia but plan to sell digital products to a worldwide audience, you should also target the US and UK so that you can see the combined level of searches from other English-speaking countries.
A reliable keyword research tool will suggest numerous related keywords that you can evaluate. If some of these keywords get more searches than the keywords you had initially thought of, you might want to modify your blog post ideas to incorporate those higher-priority opportunities first.
If most of your keywords receive only 100 monthly searches, it will be difficult to build a profitable blog. However, if you combine all your top 10-20 keywords and get a total of 100,000 to 1,000,000 monthly searches, you’re definitely on to something.
Question #3: Can I Make Some Money from This Blog Niche?
To generate revenue from your blog niche, it is essential to rank at the top of search engine result pages.
Both you and Google share a common objective, which is to encourage people to revisit your site because they recognize that your site provides the best answers to their queries.
If your site offers the most useful answers, Google will readily promote your content, and there’s no reason why your blog should not rank among the top ten search results.
Your blog needs a target audience that will:
- promote your blog
- spend money on products and services promoted on your blog
Here are some ways to learn if there’s a target audience for your blog niche:
- Do market research: Conducting market research can help you learn more about your target audience. You can use online surveys, focus groups, or interviews to gather information about their demographics, interests, and preferences. This information can help you tailor your content to meet their needs.
- Look for existing blogs or communities: Look for existing blogs or online communities related to your niche. Check their engagement rates, number of followers, and comments to see if there is an active audience. This can give you an idea of the level of interest in your niche.
- Use keyword research: Use keyword research tools like Google Keyword Planner, Ahrefs, or SEMrush to find out if there is a demand for content related to your niche. This can help you identify the topics and keywords that people are searching for and create content that meets their needs.
- Check social media: Look for hashtags related to your niche on social media platforms like Twitter, Instagram, or LinkedIn. This can help you see what people are talking about and the kind of content that is popular.
- Analyze your website traffic: If you already have a blog, analyze your website traffic to see which posts are getting the most views, comments, or shares. This can help you identify the topics and types of content that are resonating with your audience.
Question #4: Do I Know Enough About This Blog Niche?
To create a thriving blog, it’s crucial to produce informative content that is accurate and free of misconceptions, rather than focusing on content that misleads or confuses readers.
However, constantly researching every detail of your blog can be time-consuming, and if you’re on a tight budget, hiring expert writers might not be feasible.
It’s advisable to choose a topic that you have a reasonable amount of knowledge about, enough to hold a conversation on the subject. Readers will also expect you to have some level of experience or expertise in your blog’s niche.
For instance, learning cooking tips from someone who can’t boil an egg or getting blog SEO strategies from someone whose website never ranked above page 10 on Google is not ideal.
Formal qualifications may not be necessary for most blog niches, as long as you offer valuable advice and tips based on your own personal experience.
Readers are interested in hearing your “weight loss on a budget” advice or proven blogging tips and best practices based on the real results you’ve achieved with your blog.
However, in certain niches like legal or tax advice, readers may expect you to have educational or professional qualifications. For such niches, it’s crucial to provide heavily sourced quotes and advice from experts in your recommendations.
As you will learn in my upcoming guide on things I wish I knew before starting a blog, expertise and experience are critical to delivering valuable content to readers.
Question #5: Is Your Blog Niche Likely to Be Around in the Future?
Although some blogs may achieve success by focusing on fleeting trends, it requires significant time and effort to establish a popular blog.
It is crucial to find a blog niche that will remain relevant for years to come so don’t have to start a new blog in a different nich from scratch.
Creating an entire blog centered around a topic that is designed to be short-lived and event-focused, like 2023 open-world games, is unlikely to be a worthwhile endeavor.
Similarly, it is not advisable to base a blog around a subject that may disappear soon, such as new social networks, company initiatives or even startup services.
Ensure that your blog’s content is centered around a niche that has the potential to endure (evergreen content), or that you can modify to incorporate changes in the industry over time.
A good indicator that a blog niche will persist is if it has been in existence for a significant period already.
Avoid selecting a niche that has only surfaced in the past year, as it may not have staying power. However, if a new trend aligns well with the broader niche you want to cover, it presents an excellent opportunity to create content on the subject early on.
Predicting the future of a particular blog niche is difficult. However, here are some blog niches that are expected to remain relevant for the foreseeable future:
- Personal Finance: Managing personal finances is a timeless topic that will always be relevant. With changing economic circumstances, there will always be a need for advice on budgeting, saving, investing, and financial planning.
- Health and Fitness: With an increasing focus on health and wellness, there is a growing demand for blogs related to exercise, diet, mental health, and healthy living.
- Technology: Technology is constantly evolving, and there will always be a demand for blogs covering the latest advancements, software, and gadgets.
- Food and Cooking: Food and cooking are evergreen niches that are always popular. With a growing interest in healthy and sustainable food choices, there is an increasing need for blogs covering this topic.
- Travel: People love to explore new places and cultures, and travel blogs will continue to be in demand as people seek inspiration for their next adventure.
- DIY and Home Improvement: With more people spending time at home, DIY and home improvement blogs are likely to remain popular. Topics like home decor, organization, and renovation will continue to attract readers.
These niches are just a few examples of blog topics that are likely to be around for years to come. Ultimately, the key to choosing a blog niche that will last is to pick something that you are passionate about and that aligns with your interests and expertise.
Question #6: Am I Really Interested in This Blog Niche Enough?
It can be tempting to choose a blog niche solely based on what’s currently popular or frequently advertised like like “passive income” or “weight loss”. However, this approach can lead to stiff competition and waning interest over time.
Even if you plan to hire writers to contribute to your blog, you will still need to invest time and resources into growing it until it becomes profitable.
Instead of choosing a niche solely for its potential financial gain, select one that genuinely interests you and that you would enjoy writing about not only now, but even in the future.
While you may think that your level of personal interest is less important than other factors, it is actually the most crucial factor in determining your niche.
Your level of enthusiasm and passion is vital to sustaining your blog through the ups and downs of the journey ahead.
If you are not genuinely interested in your niche, there is no point in blogging about it as you will not have the motivation to persevere in the years to come.
Question #7: Are There Any Books or Courses Relating to This Blog Niche?
It’s crucial to evaluate whether others are already earning revenue in this blog niche (not only from blog posts, but also from books or online courses).
For instance if eBooks from this niche have zero reviews and online courses have only few active students, it’s not a sign of a large paying audience.
Here are some tips on how to find online courses related to your blog niche:
- Use search engines: One of the easiest ways to find online courses related to your blog niche is to use search engines like Google or Bing. Use relevant keywords related to your niche along with phrases like “online course,” “e-learning,” or “webinar” to get relevant results.
- Check out online course platforms: There are many online course platforms like Udemy, Coursera, Skillshare, and LinkedIn Learning that offer a wide range of courses related to different topics. Browse these platforms and search for courses related to your blog niche.
- Look for influencers or experts in your niche: Influencers or experts in your niche may offer courses related to your topic. Follow them on social media, read their blogs or websites, and look for courses they might be offering.
- Join online communities: Joining online communities or forums related to your niche can help you find online courses related to your topic. Other members of the community may share resources, including courses and webinars.
- Attend virtual events: Many virtual events like conferences, webinars, or workshops offer courses or training related to the topic. Attend these events and look for courses or training offered by the speakers or organizers.
How to Brainstorm Ideas for Profitable Blog Niche?
Brainstorming blog niche ideas can be both exciting and overwhelming. On one hand, there are countless topics you could write about and explore.
On the other hand, choosing the right niche is crucial for building a successful and profitable blog.
To get started, it’s important to consider your interests, expertise, and the needs of your potential audience.
In this process, it can be helpful to ask yourself these questions:
- What topics do I feel passionate about?
- What problems can I solve through my blog?
By exploring your interests and identifying opportunities to add value to your readers, you can start generating ideas for a profitable blog niche.
Let’s explore various methods for brainstorming blog niche ideas and learn some examples of potential niches that could be both enjoyable and profitable.
1. Identify Your Interests and Expertise
Start by making a list of your interests, hobbies, and areas of expertise. Think about what you’re passionate about and what you’re knowledgeable in.
At this point, it’s perfectly acceptable for some of your niche ideas to be more general, while others may be more specific. It’s important to remember that there are no “bad” ideas at this point.
This can help you come up with niche ideas that you’ll enjoy writing about and can provide value to your readers.
2. Look For Problems to Solve
Look for common problems or pain points that people have in your areas of interest. Consider how you can provide solutions to these problems through your blog.
This can help you identify a profitable niche that addresses a specific need.
3. Research Trends
Research current trends and topics that are gaining popularity. Use Google Trends, social media platforms, and other tools to identify popular topics related to your interests.
This can help you create content that is timely and relevant.
4. Check Out Competitors
Look at other blogs or websites in your areas of interest. See what they’re writing about, what topics they’re covering, and what their audience is interested in.
Use this information to identify gaps or opportunities that you can fill with your blog.
5. Consider Monetization Strategies
Think about how you can monetize your blog. Look for niches that have a potential for advertising revenue, affiliate marketing, sponsorships, or product sales.
This can help you choose a niche that has a high potential for profitability.
6. Test Your Ideas
Finally, test your niche ideas by creating some sample content and sharing it with your network or on social media.
See how people respond and use their feedback to refine your niche and content strategy.
How Broad Should Be Your Blog Niche
The breadth of your blog niche ultimately depends on your goals and interests as a blogger. If you’re looking to build a large audience and cover a wide range of topics, a broader niche may be suitable.
However, if you want to establish yourself as an expert in a particular area, a narrower and more specific niche may be more effective.
It’s essential to strike a balance between a broad enough niche that can attract a significant audience and a specific enough niche that allows you to provide valuable and unique content that sets you apart from other bloggers.
According to some estimates, there were well over 600 million blogs in existence as of 2022. This number is expected to continue to grow as more people turn to blogging as a means of sharing their ideas, expertise, and experiences with the world.
If your blog covers a broad topic like “health” or “business,” it may be challenging to attract a focused target audience and establish a loyal readership. Instead, consider narrowing down to a more specific and focused niche.
For example, instead of “health,” you could choose a blog niche like “managing metabolic syndrome” or “weight loss through keto diet.” This approach allows you to tailor your blog content and name to a more specific niche, which helps to build your brand and attract readers.
Similarly, if you choose “business” as your niche, consider narrowing it down to a more specific topic such as “starting an online business” or “passive income.” By doing so, your content will have more clearly defined boundaries that align with your audience’s interests.
How to Validate Your Blog Niche Idea
Validating your blog niche idea is an essential step in ensuring that you invest your time and resources into a profitable and successful blog.
Here are some steps you can take to validate your blog niche idea:
- Research your target audience: Identify the audience that you want to target with your blog, and research their needs, preferences, and pain points. You can use tools like Google Trends, Buzzsumo, and social media platforms to understand your audience’s interests and behaviors.
- Analyze your competition: Identify other blogs or websites in your niche and analyze their content, traffic, and engagement. This research can help you understand the gaps and opportunities in the market and differentiate your blog from the competition.
- Conduct keyword research: Use keyword research tools like Google Keyword Planner or Ahrefs to identify the keywords and phrases that your target audience is searching for. This research can help you create content that aligns with your audience’s search intent and drives organic traffic to your blog.
- Validate your idea with a minimum viable product (MVP): Create a small and focused MVP that tests your blog idea with your target audience. This MVP can be a landing page, a survey, or a few blog posts that you promote on social media or other platforms. The feedback and engagement that you receive from this MVP can help you refine your blog niche idea and determine whether it has potential for growth and profitability.
By following these steps, you can validate your blog niche idea and ensure that you invest your time and resources into a niche that aligns with your audience’s needs and preferences.
What Makes For a Successful Blog Niche
There are several factors that contribute to a successful blog niche. Here are a few things to consider when choosing a blog niche:
- Audience demand: A successful blog niche should have a significant and growing demand from a specific target audience. Look for niches with passionate and engaged communities that have a real need for information and solutions.
- Profit potential: Consider the potential for monetization and profitability in your chosen niche. Look for niches with high search volume, low competition, and potential for affiliate marketing, sponsorships, and advertising revenue.
- Your expertise and passion: Choose a niche that aligns with your expertise, skills, and passion. This will help you create valuable and unique content that resonates with your audience and establishes you as an authority in your niche.
- Differentiation: Differentiate your blog from the competition by offering a unique perspective, voice, or format. Look for gaps and opportunities in your niche that you can fill with your content and brand.
- Long-term potential: Choose a blog niche with long-term potential that can sustain your interest, growth, and profitability over time. Avoid niches that are too narrow or too faddish and have a limited shelf life.
By considering these factors and choosing a blog niche that aligns with your audience’s needs and preferences, your expertise and passion, and your long-term goals, you can create a successful and sustainable blog that provides value to your readers and generates revenue for you.